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About Us

Onassis Krown Original Kings Clothing Brand

International Brand Building Kings & Queens

Streetwear Fashion Brand

You could've been anywhere in the world but you chose to be here. With thousands of online stores, you took the time to visit us... we sincerely thank you! Thousands of customers in 100+ countries have joined our lifestyle movement. We are a one-of-a-kind lifestyle brand providing goods and services for your entire quality of life including streetwear fashion, electronics, home goods, hip-hop music, vacations, life coaching, marriage counseling,Β business consulting, solar & roofing to help build Kings & Queens in body mind spirit & home. Others give you a brand story; we give you an entire LIFESTYLE leveraging the Seven Jewels of 1. Financial Wellness, 2. Asset Ownership, 3. Strategic Education, 4. Healthy Living, 5. Family, 6. Spiritual Growth and 7. Paying it Forward to help you reach new, unprecedented heights! From the underground streets to a global enterprise, we promote a "return to royalty!" Shop the hottest urban apparel 24/7 worldwide, enjoy fast shipping and follow us on Instagram, Tik-Tok & FB to transform your life. A higher standard of living awaits those who not only seek it... but demand it!


"If you like the finer things in life... it's OK!"

- Onassis Krown LLC

* A portion of all proceeds goes towards fighting substance abuse & domestic violence; causes near & dear to our hearts: DONATE!

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Inspirational Lifestyle Brand | Coaching

Life Coaching

-Β To understand the story of Onassis Krown, we must go way back in time to Kemet (the original name of Egypt) which simply meant "Black Land."Β Here one of the most prominent Kings (later on known as Pharaohs) was Osiris. He was considered the Lord of DeathΒ & Rebirth. Similarly, here at Onassis Krown, our aim is help our patrons be reborn from their old ways and born anew into the "Kings & Queens" we were meant to be! When we use the terms King or Queen, we do NOT mean to have dominion over others but to rather take control of your own life and restore your Divine royaltyΒ in body mind & spirit. So when you see the initials O.K. orΒ Onassis Krown, you should think "ORIGINAL KINGS!"Β So while some others may give you a brand story; we give you an entire lifestyle based on the essential seven jewels to high-quality living and thusΒ ask & inspire wearers worldwide to "WEAR YOUR KROWN?!"

OurΒ aim to inspire and uplift individuals to become the best version of themselves. We achieve this goal through not just our products but ourΒ branding, community involvement &Β coaching. We provide upliftingΒ clothing, footwear, jewelry, greek paraphernalia, soy candles,Β supplements,Β transformational coachingΒ as well as books to build confidence, self-esteem and knowledge. We are a "rags to riches" story; a story of overcoming and triumph! Our goal is to show the less-fortunate that by changing their mindsets, they can change their experiences and the world at large. We are a veteran &Β Black-owned clothing brand and part of the proceeds of all of our sales go to help victims of substance abuse and domestic violence. Our goal is to lead the world at large to take charge and create a better life for themselves, their families and the masses. This is our mission!Β 

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Our Streetwear Brand Story

Hip-Hop Clothing Brand

Following in the footsteps of Ralph Lauren, a fellow Bronx-born native, Lateef created Onassis Krown in 2000 as one of his hip-hop aliases as a stage name that would evolve over two decades and culminate in 2020 to be a brand for those who have overcome disadvantage to create a better quality of life for themselves and seek to be a positive example for others! Lateef was blessed to see the birth of hip-hop while also enduring the crack epidemic. As many from humble beginnings know, it is easy to succumb to the streets. We provide streetwear designed to deliver a sense of pride and ambition to keep one's dignity in spite of environment and to always choose the higher path.

Our brand is for those who aspire for more and for those who have "made it" and want to reach back to help lift others over "the wall!" All of our products are made with the highest quality fabrics, ingredients, beads, stones, crystals & materials. Our aim is to never be stereotypical and to give you streetwear that is truly inspirational which is what hip-hop was born out of and has been the secret to its enduring influence. We deliver unique items that not only look good but feel good. Our vibe is royal, majestic, exalted, entrepreneurial, adventurous, urban and yet classy!

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Building Kings & Queens | Seven Jewels

Wear Your Crown

Our vision is to be a complete provider of stylish fashion attire for men & women; those seeking a long-lasting, traditional style with an urban edge but without being overly faddish or a fly-by-night trend. We feel class never goes out of style! Our ultimate vision is for our wearers to understand that regardless of where you begin in life, it doesn't matter where you start but where you finish. We believe each and every man & woman is divinely created and as children of a Supreme Being, we are inherently "kings" and "queens" at birth. Our purpose to realize our true nature and to live in the image of the Most High.

The "O" in the Onassis brand is shown with a crown which represents royalty and reminding our supporters to always WEAR YOUR KROWN?!

The "A" in the Onassis is represents our 2nd jewel "asset ownership" but is also replaced with a pharaoh who were once the original kings of Kemet and is a reminder to know your history and beginnings. The ancient Egyptians along with the Pyramids of Giza had a connection with the stars of Orion's Belt. Orion was known as the hunter and we encourage Onassis Krown wearers to always "hunt" for knowledge and a better quality of life.

The two "S" in Onassis are shown as dollar signs representing not just wealth but financial wellness & strategic education whichΒ are two moreΒ of our seven jewels.Β 

The "I" in Onassis is shown as the ancient hieroglyph known as the Ankh which represents the female and male principle and united represent "life" (healthy living) and "family" whichΒ are another two of our seven jewels.

The "O" in the word Krown is replaced as a Uroboros which is a snake eating its tail which symbolizes wholeness and infinity and the last of our seven jewels to include spiritual growth & paying it forward!Β 

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Our Clothing Brand History

Urban Streetwear Fashion Clothing Brand

Onassis Krown was inspired by two figures; one real and one fictional. The "Onassis" which was a Greek derivation of Osiris, comes from Aristotle OnassisΒ (which is a derivation of Osiris) who was once considered the richest man in the world. Thus, it represents wealth, success & abundance.Β Onassis' rise to the pinnacle of fame andΒ wealth was unlikely. He was born to a merchant family that lost everything in the aftermath of World War I. After relocating from Greece to Argentina as a virtual refugee, Onassis managed to enter the importing business and by the age of 25 had become a millionaire. He is the epitome of overcoming humble beginnings and showing that anyone can be successful. He laterΒ married Jackie Kennedy years after her late husband, President John F Kennedy, had been killed. They both were known for their luxurious sense of style & fashion!

The Krown comes from the movie "The Thomas Crown Affair" played by Pierce Bronson (former James Bond) and thus represents royalty. The character Thomas Crown was a wealthy billionaire with a strong fashion sense and swagger who was an adventure-seeker, business mogul and ladies man! He stole a priceless painting from an art museum and then returned it just for the challenge of it. Thus was born Onassis Krown spelled with a "K" to represent Knowledge & Kings and to give it an urban hip-hop flair! This again is what hip-hop is about, we take elements from the world around us and remix it to make it something fresh and new and to tell a new story from it!

As a combination of these two figures, it is designed to inspire the wearer that anything in life is achievable but to remember to always have fun in the process of pursuing your dreams!Β "If you like the finer things in life... it's OK!" - Onassis Krown

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Onassis Krown is a family member of LTW Holdings along withΒ A.L.I.A.S. music on Spotify and SoundCloud,Β as well as the books - "Know Thyself", "The Golden Egg" & "Wear Your Krown" found on Amazon and all other book platforms. Be sure to check out "The Krown Affair" Podcast on YouTube, Anchor and our newsletter. So, we ask as well as encourage you to... WEAR YOUR KROWN?!

* A portion of proceeds from all of your purchases goes towards causes near & dear to our hearts here at OK which are supporting those coping with substance abuse issues and helping those in domestic violence situations.

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