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About Us

Onassis KrownOnassis Krown is a family member of LTW Holdings along with A.L.I.A.S. music on Spotify and SoundCloudConcept YOUtopia Holistic Wellness Marketplace as well as the books - "Know Thyself" and "The Golden Egg" found on Amazon and all other book platforms. Also check out our great selection of wholesale beads, gemstones and crystals on our Etsy page!

- Anyone can put together fabrics and materials to make clothing and jewelry. Here at Onassis Krown, we strive to stand for more! We aim to inspire and uplift individuals to become the best version of themselves. We achieve this goal through not just our products but our branding and community involvement. We provide clothing, jewelry as well as books to build confidence, self-esteem and knowledge. Our goal is to show people how to be more holistic and complete in nature. By inspiring individuals to be better people, they become better examples for their loved ones and family. This then spreads to neighborhoods & communities and ultimately helps to build a better world! This is our mission!

Following in the footsteps of Ralph Lauren, a fellow Bronx-born native, Lateef created Onassis Krown in 2000 to be a brand for those who have overcome disadvantage to create a better quality of life for themselves and seek to be a positive example for others! All of our products are made with the highest quality fabrics, beads, stones, crystals & materials! We deliver unique items that not only look good but feel good. Our vibe is royal, majestic, exalted, entrepreneurial, adventurous, urban and yet classy!

Our vision is to be a complete provider of mature fashion attire for men & women; those seeking a long-lasting, traditional style with an urban edge but without being overly faddish or a fly by night trend. We feel class never goes out of style!

Onassis Krown was inspired by two figures; one real and one fictional. The "Onassis" comes from Aristotle Onassis who was once considered the richest man in the world and married Jackie Kennedy years after her late husband, President John F Kennedy, had passed. They both were known for their luxurious sense of style & fashion!

The other comes from the movie "The Thomas Crown Affair" played by Pierce Bronson (former James Bond). The character Thomas Crown was a wealthy billionaire with a strong fashion sense and swagger who was an adventure-seeker, business mogul and ladies man! He stole a priceless painting from an art museum and then returned it just for the fun/challenge of it. Thus was born Onassis Krown spelled with a "K" to represent Knowledge & Kings and to give it an urban flair!

As a combination of these two figures, it is designed to inspire the wearer that anything in life is achievable but to remember to always have fun in the process of pursuing your dreams! "If you like the finer things in life... it's OK!" - Onassis Krown

* A portion of proceeds from all of your purchases goes towards causes near & dear to our hearts here at OK which are supporting those coping with substance abuse issues and helping those in domestic violence situations.