Jacksonville 904 Pop-Up Shop
Posted by Onassis Krown on
The 904 Pop-Up
History of the 904 Pop-Up Market
After 15 years of designing and selling apparel under the name 8103 Clothing Inc., owner Mark Braddock is using his experience to help other independent artists, makers and clothing designers build their brands.
Inside a space at 1500 Beach Blvd. in Jacksonville Beach, Braddock recently began launching curated events called 904 Pop Up where customers can purchase products from local and regional brands that might not have access to traditional retail spaces.
The weekend events draw hundreds of people, providing exposure for the brands.
“There’s a lot of new streetwear brands, new lifestyle brands and urban brands in the area that really don’t have an engine to be able to push their products,” Braddock said.
There are a limited number of events in Jacksonville, he said.
“They’re not curated or focused on independent and urban apparel designers,” he said.
Jacksonville Market Events
Braddock, 34, is on his second run in Jacksonville. For more than a decade, he operated 8103 Clothing through online sales and at two flagship retail locations in Jacksonville Beach.
He moved his life and 8103 Clothing to Northern California in 2016 where he took part in local street fairs and pop-up events.
“I was doing a street fair called Truckee Thursdays every week,” he said, referencing the town of Truckee, California.
Braddock said the events showcased hundreds of vendors, including clothing brands, food trucks, breweries and creators in a closed-off area comparable to where large festivals are held in Jacksonville Beach.
“It was really a community-driven event that the whole town basically participated in,” he said.
Braddock moved back to Jacksonville in 2018 with plans to open a short-term retail shop.
Jacksonville Pop-Up Shops
“Initially, this was just going to be a pop-up shop for 8103 Clothing,” he said. “We’re working on something more long-term right now.”
Braddock said when he moved back he noticed the independent clothing, maker and craft scene was rapidly growing and in some cases, didn’t have a physical outlet to showcase products.
“These are people that often go home from their nine-to-fives and these are their passion projects,” said Braddock. “And they really just need more of the culture as a whole to embrace them.”
By January, Braddock lined up brands for the first 904 Pop Up. It featured artwork and businesses from Jacksonville to St. Augustine.
“Jacksonville is urban, and to create an event that embraces the culture from Jacksonville Beach to St. Augustine and Downtown Jacksonville is what the 904 Pop Up is all about,” he said.
Mover & Shaker Co., which offers custom-made pins, patches and apparel aimed at the high-end cocktail and bartending industry, was featured in January.
“We’re a brand for bartenders by bartenders,” said co-founder Nick Hogan.
“We really take pride in the nerdy craft cocktail culture and try to play into the icons and staples behind the history of cocktails,” he said.
Hogan said events like 904 Pop Up give his company a chance to showcase its products outside of online and social media.
“It’s really the best place to meet your customers face-to-face to see what they think about your product and get immediate feedback,” Hogan said.
“The 904 Pop Up has been really awesome because all these collectives get together and learn from each other or at least get that introduction,” he said.
904 Pop-Up Contact Information
Address: 75 First St N , Jacksonville Beach, FL, United States, 32250
Email: 904popup@gmail.com
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