Proudly Veteran-Owned

Onassis Krown was born from a life of service, discipline, and purpose — values forged during 10 years in the United States Navy.

The Story Behind the Crown

Founder Lateef Warnick enlisted in the U.S. Navy and served his country with honor for a decade. He enlisted as a Machinist Mate completing the Nuclear Engineering field and eventually making the rank of a Second-Class MM2. He later attended BOOST school and OCS. He was commissioned as a Naval Officer, accepted into Aviation Pre-Indoctrination training to become a student pilot and ended his career as a Naval Supply Officer. During that time, he pursued his education at Savannah State University — a proud HBCU — where he pledged Alpha Phi Alpha Fraternity, Inc., deepening his commitment to brotherhood, scholarship, and service.

It was through this unique intersection of military service, higher education, and Greek life that the vision for Onassis Krown took shape. The brand is more than clothing — it's a reflection of a life lived with intention.

The Seven Jewels Philosophy

At the heart of Onassis Krown are the Seven Jewels: discipline, integrity, service, excellence, brotherhood, legacy, and paying it forward. These aren't just words — they're the principles Lateef carried through every watch stood, every mile sailed, and every chapter of life since.

When you wear Onassis Krown, you carry that legacy with you.

For Those Who Serve & Those Who Honor Them

We proudly create pieces that celebrate military service and the spirit of those who give back. Whether you're a veteran, active duty, or simply someone who honors sacrifice — this brand was made for you.

Shop Our Military Collection

Explore products inspired by service and strength:

• Military Bracelets — Handcrafted bracelets honoring every branch of the U.S. Armed Forces
• US Military Cabochon Charms — Wearable symbols of pride and service
• Marine Warrior Helmet Camouflage Hoodie — Bold, military-inspired streetwear

Veteran-Owned. Built on Service.

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Our mission at Onassis Krown is to help change the world by building Kings & Queens in body mind spirit & home. Any purchase of our timeless apparel, self-help books like “Know Thyself,” “The Golden Egg” or “Wear Your Krown,” a Life Coaching, Marriage Counseling or Keynote Speaking session, streaming A.L.I.A.S. music, sharing a blog, newsletter, podcast, following @onassiskrown on all social media or donating directly to help fight substance abuse & domestic violence supports this goal. Enjoy free/discounted vacations with our Travel Partner code #20735937284.