The Ultimate Guide to Twitter X

Posted by Onassis Krown on April 06, 2025

Everything You Want to Know About Twitter (X)

Whether you're a personal brand, entrepreneur, content creator, or just someone who loves sharing ideas, Twitter (now rebranded as X) remains one of the most powerful platforms on the internet. With over 400 million users and a unique blend of immediacy, influence, and engagement, Twitter (X) is where conversations begin, trends are born, and brands are built.

How to Master the X Platform in 2025

This guide will walk you through everything you need to know to leverage Twitter (X) effectively in 2025—from setting up your profile to building a loyal following, creating viral tweets, mastering threads, hosting Spaces, monetizing your presence, and using analytics to track your progress.

Chapter 1: A Brief History of Twitter—and the Rise of X

Twitter launched in 2006 as a microblogging platform where users could share short, 140-character messages called “tweets.” Co-founded by Jack Dorsey, Biz Stone, Evan Williams, and Noah Glass, it quickly gained popularity as the go-to place for breaking news, public discourse, and cultural commentary.

Over time, Twitter became known as:

The modern public square
A home for political and social movements (#BlackLivesMatter, #MeToo)
A place where news often breaks before traditional media reports it

Key Milestones in Twitter’s Evolution:

2009: Hashtags and trending topics popularized.
2010: Twitter becomes a key player in real-time communication during major events.
2013: Twitter IPOs on the NYSE.
2017: Character limit increased from 140 to 280.
2020–21: Fleets (disappearing stories) and Twitter Spaces (audio rooms) introduced.

Elon Musk’s Acquisition and the Rebrand to X

In October 2022, Elon Musk finalized his $44 billion acquisition of Twitter. Almost immediately, the platform underwent a series of high-profile changes—from policy overhauls and content moderation updates to staffing shifts and new monetization features.

But the biggest shift came in July 2023, when Musk rebranded Twitter as "X", replacing the iconic bird logo with a stark, futuristic “X” symbol. Musk’s stated vision: to transform Twitter into “the everything app”—a hub for messaging, social networking, media, e-commerce, payments, and AI.

While the name "X" is now official, the term "tweets" is still commonly used, and the Twitter brand remains deeply embedded in public consciousness. For this guide, we’ll refer to the platform as Twitter (X) to reflect this transition.

Chapter 2: Setting Up a Winning Profile on Twitter (X)

Your Twitter (X) profile is your digital handshake. It’s the first impression you make on future followers, collaborators, or customers.

1. @Handle

Choose a username that reflects your brand, is easy to remember, and free of unnecessary punctuation or numbers (if possible).

2. Display Name

This can be your actual name, business, or a descriptive label (e.g., “John | Copywriting Coach”).

3. Bio

Make this count. You have 160 characters to:

Show who you are
Explain what you do
Include a call-to-action or link

Example:

Empowering creators to monetize online | Host of X Growth Podcast | DM for collabs

4. Profile Picture

Use a high-res headshot or a clear, on-brand logo.

5. Header Image

Use the banner space to promote your mission, product, newsletter, or tagline.

6. Pinned Post

Pin a tweet or thread that introduces you or showcases your best content.

Chapter 3: Understanding the Twitter (X) Algorithm

The algorithm on Twitter (X) governs what people see on their “For You” timeline. It favors:

Engagement: Tweets with more likes, replies, and reposts.
Timeliness: Recency matters—a lot.
Relevance: Keywords, followers’ interests, and past behavior.
Relationships: The more someone interacts with you, the more likely they’ll see your tweets.

Tips to work with the algorithm:

Post consistently (ideally 1–3 tweets per day).
Spark conversations in the first 15–30 minutes.
Reply to comments and interact on other people’s tweets.
Use 1–3 relevant hashtags (avoid overuse).
Retweet high-performing tweets during different time zones.

Chapter 4: Writing High-Impact Tweets

Great tweets combine clarity, relevance, and emotion. Here’s how to master them:

1. Hook Immediately

Start strong with a bold statement, intriguing question, or surprising fact.

2. Format for Scannability

Use line breaks and emojis to enhance readability.

Example:

Want to grow fast on Twitter (X)?

Here's the 3-step formula I used to go from 0 to 50k followers in 6 months 👇

3. Deliver Value

Inform, inspire, educate, or entertain. Memes are welcome, too—Twitter (X) loves a good laugh.

4. Include Calls to Action

Invite replies, retweets, or follows. End tweets with “What do you think?” or “Follow me for more.”

Chapter 5: Mastering Twitter Threads

Threads are the ultimate storytelling and teaching format on Twitter (X).

Anatomy of a Powerful Thread:

Hook Tweet: Grabs attention and promises value.

“Here’s how I built a 6-figure income business using nothing but Twitter (X): A thread 🧵”
Middle Tweets: Deliver the meat—steps, tips, or narrative progression.
Final Tweet: Summarize and call to action.

“Enjoyed this? Retweet the first tweet and follow @YourHandle for more.”

Thread Topics That Work:

Step-by-step guides
Personal lessons or failures
Book or podcast summaries
Templates and frameworks
Data-backed insights

Chapter 6: Growing Your Audience on Twitter (X)

Growth on Twitter (X) comes from visibility and engagement—not just content.

1. Reply Game

Comment thoughtfully on tweets from accounts in your niche. This builds exposure.

2. Follow Strategically

Follow people you want to connect with. Often, they’ll follow back or engage.

3. Join Twitter Communities

These allow you to engage in niche conversations and build credibility.

4. Collaborate

Tag, quote, or engage with other creators. Share their work and build genuine rapport.

Chapter 7: Monetizing Your Twitter (X) Presence

In 2025, Twitter (X) offers multiple ways to earn:

1. Tips

Let your audience support you through Venmo, Cash App, Bitcoin, etc.

2. Subscriptions

Offer premium content to monthly subscribers (similar to Patreon).

3. Promoted Content

Partner with brands to share sponsored tweets or reviews.

4. Digital Products

Sell guides, courses, templates, or books via Gumroad or Ko-fi.

5. Services

Offer coaching, consulting, or done-for-you services. Your tweet can be your landing page.

Chapter 8: Hosting Twitter (X) Spaces

Spaces are live audio conversations—perfect for:

Hosting interviews or panels
Running Q&As or coaching sessions
Networking and building thought leadership

Best Practices:

Plan and promote in advance
Use co-hosts and speakers to boost reach
Record and repurpose content

Chapter 9: Tools for Creators on Twitter (X)

Content Creation & Scheduling:

TweetHunter
Typefully
Hypefury
Buffer

Analytics:

Twitter Analytics (native)
Black Magic
ilo.so

Monetization:

Gumroad
Substack
Ko-fi

Chapter 10: Common Mistakes to Avoid

Overposting without engaging
Using too many hashtags
Being inconsistent
Arguing for attention
DM spamming links
Not adding value

Chapter 11: Staying Consistent Without Burnout

Pro Tips:

Batch content: Write 10–15 tweets at once.
Use templates for threads.
Set content themes (Motivation Monday, Tip Tuesday).
Repurpose across platforms (LinkedIn, IG, email).
Review analytics weekly to optimize performance.

Final Thoughts: Twitter (X) Is Still the Wild West of Influence

Despite its rebrand, Twitter (X) is still where conversations become movements. It’s the platform that can take you from anonymous to authority in your niche—if you use it wisely.

Consistency + Value + Conversation = Growth

Want to grow your brand or business on Twitter (X)?
Follow @onassiskrown for daily threads, growth tips, and behind-the-scenes content to help you thrive on the platform.

Lateef Warnick is the founder of Onassis Krown. He currently serves as a Senior Healthcare Consultant in the Jacksonville FL area and is a Certified Life Coach, Marriage Counselor, Keynote Speaker and Author of "Know Thyself," "The Golden Egg" and "Wear Your Krown." He is also a former Naval Officer, Licensed Financial Advisor, Insurance Agent, Realtor, Serial Entrepreneur and musical artist A.L.I.A.S.

Tags: Twitter, X

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