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Actively Black

Posted by Onassis Krown on
Actively Black Logo

What is Actively Black?

As an athleisure brand and sportswear retailer selling hoodiestracksuitssweatpants and more, Actively Black uplifts and invests in the Black community. The company aims at enhancing the mental health and physical fitness of the black community. The company engages in recruiting black employees in the areas of design, branding, marketing, photography / videography, e-commerce, and more to provide its various products and services.

 

Who Owns Actively Black?

ACTIVELY BLACK IS A BLACK OWNED ENTITY CREATED BY FORMER PROFESSIONAL BASKETBALL PLAYER LANNY SMITH. ACTIVELY BLACK WAS CREATED WITH THE INPUT AND ADVICE FROM FRIENDS WHO HAVE EXPERIENCE AT THE HIGHEST LEVELS WITH NIKE, ADIDAS, JORDAN BRAND ETC..

WE SAW A VOID IN REPRESENTATION AND INVESTMENT BACK INTO THE COMMUNITIES WHOSE CULTURE CREATES THE COOL FACTOR FOR THOSE GIANT BRANDS.

THIS IS A PREMIUM ATHLEISURE AND SPORTS APPAREL BRAND DESIGNED BY US, FOR US. THIS IS A MISSION BASED BRAND WITH THE GOAL TO RE-INVEST BACK INTO OUR COMMUNITIES AND TO IMPROVE THE MENTAL HEALTH AND PHYSICAL FITNESS OF THE BLACK COMMUNITY. FOR THE MOVEMENT TO CONTINUE, WE HAVE TO BE ABLE TO KEEP MOVING.

Mission of Actively Black

THE OWNERSHIP, EXECUTIVE AND DECISION MAKING POSITIONS OF EXISTING BRANDS HAVE SHAMEFULLY BEEN MISSING THE VERY CULTURE THAT THEY HAVE PROFITED FROM. OUR COOLNESS, OUR TALENTS, OUR CREATIVITY HAVE BEEN MINED AND EXPLOITED WITHOUT CARE FOR OUR BLACK LIVES.

FOR TOO LONG WE HAVE ASKED FOR A SEAT AT THE TABLE AND BEEN IGNORED. SO WE DECIDED TO BUILD OUR OWN TABLE.

OUR COMMUNITIES RANK THE HIGHEST IN DIABETES, HYPERTENSION, AND OBESITY. OUR COMMUNITIES LACK EQUAL ACCESS TO HEALTHY FOOD OPTIONS AND NUTRITIONAL EDUCATION. WE CAN BRING ATTENTION AND CHANGE TO THESE ISSUES THAT AFFECT OUR PEOPLE.

WE MUST BE ACTIVE IN OUR OWN HEALTH AND FITNESS, AND ACTIVE IN THE BUILDING UP OF OUR OWN COMMUNITIES. THERE IS NO ONE COMING TO SAVE US. THERE IS NO MORE TIME TO BE PASSIVE. WE ARE ACTIVELY BLACK.

Actively Black's Vision

WE WILL CALL ON THE TALENTS OF BLACK BROTHERS AND SISTERS IN THE AREAS OF DESIGN, BRANDING, MARKETING, PHOTOGRAPHY/VIDEOGRAPHY, E-COMMERCE AND MORE TO PROVIDE THE HIGHEST QUALITY PRODUCTS AND SERVICE. WE WILL UTILIZE THE PROCEEDS FROM THE SALES OF OUR PRODUCTS TO DONATE AND INVEST INTO PROGRAMS THAT DIRECTLY ADDRESS:

1. HEALTHIER FOOD OPTIONS IN BLACK COMMUNITIES AND NUTRITIONAL EDUCATION SO WE CAN EAT BETTER

2. PHYSICAL TRAINING AND EXERCISE SO THAT WE CAN HAVE STRONGER, HEALTHIER AND MORE FIT BODIES

3. MENTAL HEALTH IN THE BLACK COMMUNITY

4. SOCIAL JUSTICE INITIATIVES

5. HBCU ATHLETICS

THE DOLLARS SPENT WITH OUR BRAND WILL EMPLOY OUR PEOPLE AND BE RE-INVESTED INTO OUR COMMUNITIES.

Actively Black & Marvel's Wakanda Forever Collaboration

Black-owned athleisure brand Actively Black collaborated with Marvel to create a unisex capsule collection of stylish athleisure that will have you ready to live out your Wakanda dreams.

“The opportunity to work alongside the Marvel team and to be a part of the larger Black Panther story is a dream come true,” Actively Black founder Lanny Smith told BET Lifestyle days before the Actively Black x Wakanda Forever launch party in Los Angeles on October 30. “I wanted to recreate that same feeling of empowerment Black people felt after watching Black Panther for the first time.”

Actively Black Reviews

As far as we can tell, Actively Black seems to have mostly positive reviews. As with any company, Black or otherwise, they have their fair share of disappointed customers but overwhelmingly the customers appear to be pleased with high quality products as seen on Facebook. "Great quality and completely satisfied. I definitely recommend this company and their products" as written by one customer.

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