What is Shein?
Shein considers itself an international B2C fast fashion e-commerce platform that focuses on women's wear, but also offers men's apparel, children's clothes, accessories, shoes, bags and other fashion items and it upholds the philosophy that everyone can enjoy the beauty of fashion.
Shein is a legitimate business and website. They employ nearly 10,000 employees worldwide and sell to over 150 countries. While the company started with humble beginnings in 2012, it is now considered the largest online-only fashion company in the world, having earned an estimated $10 billion in revenue in 2020.
What Does Shein Sell?
The company is known for its affordably priced apparel. In its early stages, Shein was considered more of a drop shipping business than a retailer. In its early days, the company was not involved in clothing design and manufacturing, and instead obtained its products from the wholesale clothing market in Guangzhou.
It's much cheaper to manufacture clothes in China than it is in the U.S. This is why SheIn can afford to set lower price points than other clothing brands can. At SheIn, you get what you pay for. SheIn uses lower-quality materials to make their clothing, which keeps costs down and prices low.
Where Does Shein Ship From?
History of SheinShein is a Chinese online fast fashion retailer. Shein, originally named ZZKKO, was founded in 2008 by Chris Xu in Nanjing, China. The company is known for its affordably priced apparel. In its early stages, Shein was considered more of a drop shipping business than a retailer. In its early days, the company was not involved in clothing design and manufacturing, and instead obtained its products from the wholesale clothing market in Guangzhou.
It was not until 2014 that Shein began to acquire its own supply chain system, transforming itself into a fully integrated retailer. The company has established its supply chain in Guangzhou with a network of more than 3,000 suppliers. Based in China and shipping across 220 countries, Shein is the world's largest fashion retailer, as of 2022. The company was valued at $100 billion after a funding round in April 2022.
In recent years, the company has found itself in the middle of several controversies including trademark disputes, tax evasion, human rights violations, and health and safety concerns. According to Bloomberg Businessweek and others, Shein's business model has benefitted from the China–United States trade war.
From shoes to clothing, from sports equipment to accessories. All fashion inspiration & the latest trends can be found online at SHEIN. We love to share success stories in our fashion blog that helps show that other businesses can achieve the same results with consistent effort.
- Tags: shein