Braddock said the events showcased hundreds of vendors, including clothing brands, food trucks, breweries and creators in a closed-off area comparable to where large festivals are held in Jacksonville Beach.
“It was really a community-driven event that the whole town basically participated in,” he said.
Braddock moved back to Jacksonville in 2018 with plans to open a short-term retail shop.
Jacksonville Pop-Up Shops
“Initially, this was just going to be a pop-up shop for 8103 Clothing,” he said. “We’re working on something more long-term right now.”
Braddock said when he moved back he noticed the independent clothing, maker and craft scene was rapidly growing and in some cases, didn’t have a physical outlet to showcase products.
“These are people that often go home from their nine-to-fives and these are their passion projects,” said Braddock. “And they really just need more of the culture as a whole to embrace them.”
By January, Braddock lined up brands for the first 904 Pop Up. It featured artwork and businesses from Jacksonville to St. Augustine.
“Jacksonville is urban, and to create an event that embraces the culture from Jacksonville Beach to St. Augustine and Downtown Jacksonville is what the 904 Pop Up is all about,” he said.
Mover & Shaker Co., which offers custom-made pins, patches and apparel aimed at the high-end cocktail and bartending industry, was featured in January.
“We’re a brand for bartenders by bartenders,” said co-founder Nick Hogan.
“We really take pride in the nerdy craft cocktail culture and try to play into the icons and staples behind the history of cocktails,” he said.
Hogan said events like 904 Pop Up give his company a chance to showcase its products outside of online and social media.
“It’s really the best place to meet your customers face-to-face to see what they think about your product and get immediate feedback,” Hogan said.
“The 904 Pop Up has been really awesome because all these collectives get together and learn from each other or at least get that introduction,” he said.
904 Pop-Up Contact Information
Address: 75 First St N , Jacksonville Beach, FL, United States, 32250